Above, a page of ads from Barney Rosset's Evergreen Review, Vol. 2. No. 7 (Winter 1959). This was a themed issue devoted to Mexico, but it also included a long essay on Thelonious Monk, so these particular advertisements were presumably chosen with that in mind. Bongos are more usually associated with Cuba, but these "pre-tuned Mexican bongos" would have been the perfect accessories for beatniks, or at least for the Hollywood version of them. Other ads in this issue included one for the Living Theatre and for the Circle in the Square production of Brendan Behan's Quare Fellow, directed by José Quintero.
Sadly, the Gotham Book Mart is no more, but as of this writing at least one of the contributors, the Mexican writer Elena Poniatowska, is still with us after sixty-odd years.
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1 comment:
That’s quite a page. And it’s amusing to see Schirmer (publisher of classical music) in the bongo business.
I have a 1961 Evergreen with an ad for the Eighth Street Bookstore. What a world New York was.
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